BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SocialMaker//Marketing calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Marketing calendar · Australia (SocialMaker) X-WR-CALDESC:Marketing calendar: pick a month\, filter by your type of busi ness and tap a date to see why it sells\, when to start posting and an ide a. https://socialmaker.ai/calendar/australia REFRESH-INTERVAL;VALUE=DURATION:P1D X-PUBLISHED-TTL:P1D BEGIN:VEVENT UID:au-new-year-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260101 DTEND;VALUE=DATE:20260102 SUMMARY:New Year's Day DESCRIPTION:New Year goals drive gym gear\, planners and courses\; Boxing D ay sales keep running through January.\n\nIdea: Launch a January plan or c hallenge (“30 days to…”) and ask people to comment WANT to get the d etails by DM.\n\nStart posting on December 22\n\nEvery date: https://socia lmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-back-to-school-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260110 DTEND;VALUE=DATE:20260131 SUMMARY:Back to School DESCRIPTION:Uniforms\, shoes\, bags\, stationery and laptops for the new sc hool year\; school wear shops and tutors sell.\n\nIdea: Ready-made bundles (supplies\, uniform\, haircut\, tutoring) at a set price with a button to reserve.\n\nStart posting on December 20\n\nEvery date: https://socialmak er.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-australia-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260126 DTEND;VALUE=DATE:20260127 SUMMARY:Australia Day DESCRIPTION:Summer long weekend of BBQs\, beers\, outfits and decor\; bottl e shops\, butchers and local shops run sales.\n\nIdea: Summer long weekend : BBQ bundles\, outfits or a beach-day special\, posted a week ahead.\n\nS tart posting on January 16\n\nEvery date: https://socialmaker.ai/calendar/ australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-valentines-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260214 DTEND;VALUE=DATE:20260215 SUMMARY:Valentine's Day DESCRIPTION:Flowers\, chocolates\, jewellery\, dinners and gifts\; florists \, bakeries and boutiques sell.\n\nIdea: Show 3 gifts or plans by price\; whoever comments LOVE gets the catalog with the order deadline.\n\nStart p osting on January 31\n\nEvery date: https://socialmaker.ai/calendar/austra lia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-easter-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260403 DTEND;VALUE=DATE:20260407 SUMMARY:Easter DESCRIPTION:Chocolate eggs\, family lunches\, getaways and school holiday s pending\; bakeries\, shops and cafes sell.\n\nIdea: Eggs\, chocolates or b askets with an order deadline: open orders 2 weeks ahead and close when yo u're full.\n\nStart posting on March 20\n\nEvery date: https://socialmaker .ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-anzac-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260425 DTEND;VALUE=DATE:20260426 SUMMARY:Anzac Day DESCRIPTION:Remembrance day with books\, keepsakes and events\; some states get a long weekend for local shops.\n\nIdea: A post and a story about the date with your product front and center\, plus a keyword to order.\n\nSta rt posting on April 15\n\nEvery date: https://socialmaker.ai/calendar/aust ralia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-mothers-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260510 DTEND;VALUE=DATE:20260511 SUMMARY:Mother's Day DESCRIPTION:Flowers\, jewellery\, spa days\, brunch and custom gifts for Mu m: a top day for florists\, salons and boutiques.\n\nIdea: Post 3 gifts by price\, open orders 3 weeks ahead and set an auto-reply for whoever comme nts MOM.\n\nStart posting on April 19\n\nEvery date: https://socialmaker.a i/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-click-frenzy-mayhem-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260519 DTEND;VALUE=DATE:20260522 SUMMARY:Click Frenzy Mayhem DESCRIPTION:Mid-year online sale on tech\, home\, fashion and travel\; onli ne shops run offers to ride the traffic.\n\nIdea: Announce the deal a few days ahead and build a list: whoever comments CYBER gets the link when it starts.\n\nStart posting on May 5\n\nEvery date: https://socialmaker.ai/ca lendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-eofy-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260601 DTEND;VALUE=DATE:20260701 SUMMARY:EOFY sales DESCRIPTION:June clearance on tech\, appliances\, cars and office gear as t he 30 June tax year ends\; shops cut prices all month.\n\nIdea: End-of-fin ancial-year clearance: show what's on sale each week of June and DM the li nk to whoever comments EOFY.\n\nStart posting on May 22\n\nEvery date: htt ps://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-kings-birthday-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260606 DTEND;VALUE=DATE:20260609 SUMMARY:King's Birthday long weekend DESCRIPTION:June long weekend of getaways and deals that overlap with EOFY sales.\n\nIdea: June long weekend plus EOFY: a three-day offer that ends o n Monday night.\n\nStart posting on May 27\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-prime-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260707 DTEND;VALUE=DATE:20260714 SUMMARY:Amazon Prime Day DESCRIPTION:Amazon's week-long sale pulls shoppers to deals\, so small shop s run their own offers to compete.\n\nIdea: Run your own deal the same day s and remind people why buying from you is better: personal\, fast and loc al.\n\nStart posting on June 27\n\nEvery date: https://socialmaker.ai/cale ndar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-afterpay-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260813 DTEND;VALUE=DATE:20260817 SUMMARY:Afterpay Day DESCRIPTION:Buy now\, pay later sale on fashion\, beauty and homeware\; sho ps run offers and instalment deals.\n\nIdea: Join the buy now\, pay later sale with a clear offer and instalment info\; DM the link to whoever comme nts SALE.\n\nStart posting on August 3\n\nEvery date: https://socialmaker. ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-fathers-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260906 DTEND;VALUE=DATE:20260907 SUMMARY:Father's Day DESCRIPTION:Tools\, tech\, clothes\, beer and experiences for Dad\; barbers \, bottle shops and restaurants sell.\n\nIdea: Bundles or experiences for dad (cut and shave\, BBQ\, tools) with delivery or a booking guaranteed be fore Sunday.\n\nStart posting on August 23\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-afl-grand-final-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20260926 DTEND;VALUE=DATE:20260927 SUMMARY:AFL Grand Final DESCRIPTION:Footy parties mean food\, drinks\, jerseys and pub nights\; bot tle shops\, butchers and pubs sell.\n\nIdea: Footy party packs\, platters or jerseys: take pre-orders all week and close on Friday.\n\nStart posting on September 16\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-click-frenzy-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261027 DTEND;VALUE=DATE:20261031 SUMMARY:Click Frenzy DESCRIPTION:Online sale event of 24+ hours on fashion\, beauty\, homeware a nd tech\; online shops run big offers.\n\nIdea: Announce the deal a few da ys ahead and build a list: whoever comments CYBER gets the link when it st arts.\n\nStart posting on October 13\n\nEvery date: https://socialmaker.ai /calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-halloween-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261031 DTEND;VALUE=DATE:20261101 SUMMARY:Halloween DESCRIPTION:Costumes\, lollies and decor\; smaller than in the US but growi ng for party shops and bakeries.\n\nIdea: Costumes\, makeup\, treats or a themed menu: ideas with prices and a keyword to reserve.\n\nStart posting on October 17\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-melbourne-cup-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261103 DTEND;VALUE=DATE:20261104 SUMMARY:Melbourne Cup DESCRIPTION:Race day fashion\, fascinators\, hats\, beauty and long lunches \; fashion shops\, salons and cafes sell.\n\nIdea: Race-day outfits\, fasc inators\, hair and makeup or long lunches: open bookings two weeks ahead.\ n\nStart posting on October 24\n\nEvery date: https://socialmaker.ai/calen dar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-singles-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261111 DTEND;VALUE=DATE:20261112 SUMMARY:Singles' Day (11.11) DESCRIPTION:An early start to holiday deals on fashion\, beauty and gadgets \; online brands launch flash offers.\n\nIdea: A 24-hour deal with a count down in stories and the link by DM for whoever comments 1111.\n\nStart pos ting on November 4\n\nEvery date: https://socialmaker.ai/calendar/australi a CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-black-friday-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261127 DTEND;VALUE=DATE:20261130 SUMMARY:Black Friday DESCRIPTION:The biggest deal day of the year\, stretching to Cyber Monday o n fashion\, tech and homeware.\n\nIdea: Pick 3 to 5 products with a real d iscount\, build a list a week ahead and let the promo turn itself off.\n\n Start posting on November 6\n\nEvery date: https://socialmaker.ai/calendar /australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-cyber-monday-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261130 DTEND;VALUE=DATE:20261201 SUMMARY:Cyber Monday DESCRIPTION:Closing day of the online deals week on tech\, clothes and subs criptions\; online shops win.\n\nIdea: Repeat what worked best on Black Fr iday for those who missed it\, online only\, for 24 hours.\n\nStart postin g on November 23\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-christmas-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261224 DTEND;VALUE=DATE:20261226 SUMMARY:Christmas DESCRIPTION:Gifts\, seafood\, BBQs\, beachwear and decor in the summer heat \; the strongest season for almost every shop.\n\nIdea: A gift catalog by price\, a clear order deadline and gift cards for last-minute shoppers.\n\ nStart posting on November 24\n\nEvery date: https://socialmaker.ai/calend ar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-boxing-day-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261226 DTEND;VALUE=DATE:20270102 SUMMARY:Boxing Day sales DESCRIPTION:Big clearance on fashion\, tech and homeware from 26 December\; shops move stock for days or weeks.\n\nIdea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY.\n\nStar t posting on December 19\n\nEvery date: https://socialmaker.ai/calendar/au stralia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-nye-2026@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20261231 DTEND;VALUE=DATE:20270101 SUMMARY:New Year's Eve DESCRIPTION:Party outfits\, beauty appointments\, dinners and events\; salo ns\, boutiques and restaurants book up.\n\nIdea: Dinners\, outfits\, hair or plans: open bookings or orders two weeks ahead and fill them by DM.\n\n Start posting on December 17\n\nEvery date: https://socialmaker.ai/calenda r/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-new-year-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270101 DTEND;VALUE=DATE:20270102 SUMMARY:New Year's Day DESCRIPTION:New Year goals drive gym gear\, planners and courses\; Boxing D ay sales keep running through January.\n\nIdea: Launch a January plan or c hallenge (“30 days to…”) and ask people to comment WANT to get the d etails by DM.\n\nStart posting on December 22\n\nEvery date: https://socia lmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-back-to-school-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270110 DTEND;VALUE=DATE:20270131 SUMMARY:Back to School (estimated date) DESCRIPTION:Uniforms\, shoes\, bags\, stationery and laptops for the new sc hool year\; school wear shops and tutors sell.\n\nIdea: Ready-made bundles (supplies\, uniform\, haircut\, tutoring) at a set price with a button to reserve.\n\nStart posting on December 20\n\nThe organizer hasn't announce d this year's date yet: we'll update it as soon as it's out.\n\nEvery date : https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-australia-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270126 DTEND;VALUE=DATE:20270127 SUMMARY:Australia Day DESCRIPTION:Summer long weekend of BBQs\, beers\, outfits and decor\; bottl e shops\, butchers and local shops run sales.\n\nIdea: Summer long weekend : BBQ bundles\, outfits or a beach-day special\, posted a week ahead.\n\nS tart posting on January 16\n\nEvery date: https://socialmaker.ai/calendar/ australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-valentines-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270214 DTEND;VALUE=DATE:20270215 SUMMARY:Valentine's Day DESCRIPTION:Flowers\, chocolates\, jewellery\, dinners and gifts\; florists \, bakeries and boutiques sell.\n\nIdea: Show 3 gifts or plans by price\; whoever comments LOVE gets the catalog with the order deadline.\n\nStart p osting on January 31\n\nEvery date: https://socialmaker.ai/calendar/austra lia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-easter-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270326 DTEND;VALUE=DATE:20270330 SUMMARY:Easter DESCRIPTION:Chocolate eggs\, family lunches\, getaways and school holiday s pending\; bakeries\, shops and cafes sell.\n\nIdea: Eggs\, chocolates or b askets with an order deadline: open orders 2 weeks ahead and close when yo u're full.\n\nStart posting on March 12\n\nEvery date: https://socialmaker .ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-anzac-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270425 DTEND;VALUE=DATE:20270426 SUMMARY:Anzac Day DESCRIPTION:Remembrance day with books\, keepsakes and events\; some states get a long weekend for local shops.\n\nIdea: A post and a story about the date with your product front and center\, plus a keyword to order.\n\nSta rt posting on April 15\n\nEvery date: https://socialmaker.ai/calendar/aust ralia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-mothers-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270509 DTEND;VALUE=DATE:20270510 SUMMARY:Mother's Day DESCRIPTION:Flowers\, jewellery\, spa days\, brunch and custom gifts for Mu m: a top day for florists\, salons and boutiques.\n\nIdea: Post 3 gifts by price\, open orders 3 weeks ahead and set an auto-reply for whoever comme nts MOM.\n\nStart posting on April 18\n\nEvery date: https://socialmaker.a i/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-click-frenzy-mayhem-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270518 DTEND;VALUE=DATE:20270521 SUMMARY:Click Frenzy Mayhem (estimated date) DESCRIPTION:Mid-year online sale on tech\, home\, fashion and travel\; onli ne shops run offers to ride the traffic.\n\nIdea: Announce the deal a few days ahead and build a list: whoever comments CYBER gets the link when it starts.\n\nStart posting on May 4\n\nThe organizer hasn't announced this y ear's date yet: we'll update it as soon as it's out.\n\nEvery date: https: //socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-eofy-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270601 DTEND;VALUE=DATE:20270701 SUMMARY:EOFY sales DESCRIPTION:June clearance on tech\, appliances\, cars and office gear as t he 30 June tax year ends\; shops cut prices all month.\n\nIdea: End-of-fin ancial-year clearance: show what's on sale each week of June and DM the li nk to whoever comments EOFY.\n\nStart posting on May 22\n\nEvery date: htt ps://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-kings-birthday-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270612 DTEND;VALUE=DATE:20270615 SUMMARY:King's Birthday long weekend DESCRIPTION:June long weekend of getaways and deals that overlap with EOFY sales.\n\nIdea: June long weekend plus EOFY: a three-day offer that ends o n Monday night.\n\nStart posting on June 2\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-prime-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270713 DTEND;VALUE=DATE:20270720 SUMMARY:Amazon Prime Day (estimated date) DESCRIPTION:Amazon's week-long sale pulls shoppers to deals\, so small shop s run their own offers to compete.\n\nIdea: Run your own deal the same day s and remind people why buying from you is better: personal\, fast and loc al.\n\nStart posting on July 3\n\nThe organizer hasn't announced this year 's date yet: we'll update it as soon as it's out.\n\nEvery date: https://s ocialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-afterpay-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270812 DTEND;VALUE=DATE:20270816 SUMMARY:Afterpay Day (estimated date) DESCRIPTION:Buy now\, pay later sale on fashion\, beauty and homeware\; sho ps run offers and instalment deals.\n\nIdea: Join the buy now\, pay later sale with a clear offer and instalment info\; DM the link to whoever comme nts SALE.\n\nStart posting on August 2\n\nThe organizer hasn't announced t his year's date yet: we'll update it as soon as it's out.\n\nEvery date: h ttps://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-fathers-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270905 DTEND;VALUE=DATE:20270906 SUMMARY:Father's Day DESCRIPTION:Tools\, tech\, clothes\, beer and experiences for Dad\; barbers \, bottle shops and restaurants sell.\n\nIdea: Bundles or experiences for dad (cut and shave\, BBQ\, tools) with delivery or a booking guaranteed be fore Sunday.\n\nStart posting on August 22\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-afl-grand-final-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20270925 DTEND;VALUE=DATE:20270926 SUMMARY:AFL Grand Final (estimated date) DESCRIPTION:Footy parties mean food\, drinks\, jerseys and pub nights\; bot tle shops\, butchers and pubs sell.\n\nIdea: Footy party packs\, platters or jerseys: take pre-orders all week and close on Friday.\n\nStart posting on September 15\n\nThe organizer hasn't announced this year's date yet: w e'll update it as soon as it's out.\n\nEvery date: https://socialmaker.ai/ calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-click-frenzy-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271026 DTEND;VALUE=DATE:20271030 SUMMARY:Click Frenzy (estimated date) DESCRIPTION:Online sale event of 24+ hours on fashion\, beauty\, homeware a nd tech\; online shops run big offers.\n\nIdea: Announce the deal a few da ys ahead and build a list: whoever comments CYBER gets the link when it st arts.\n\nStart posting on October 12\n\nThe organizer hasn't announced thi s year's date yet: we'll update it as soon as it's out.\n\nEvery date: htt ps://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-halloween-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271031 DTEND;VALUE=DATE:20271101 SUMMARY:Halloween DESCRIPTION:Costumes\, lollies and decor\; smaller than in the US but growi ng for party shops and bakeries.\n\nIdea: Costumes\, makeup\, treats or a themed menu: ideas with prices and a keyword to reserve.\n\nStart posting on October 17\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-melbourne-cup-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271102 DTEND;VALUE=DATE:20271103 SUMMARY:Melbourne Cup DESCRIPTION:Race day fashion\, fascinators\, hats\, beauty and long lunches \; fashion shops\, salons and cafes sell.\n\nIdea: Race-day outfits\, fasc inators\, hair and makeup or long lunches: open bookings two weeks ahead.\ n\nStart posting on October 23\n\nEvery date: https://socialmaker.ai/calen dar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-singles-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271111 DTEND;VALUE=DATE:20271112 SUMMARY:Singles' Day (11.11) DESCRIPTION:An early start to holiday deals on fashion\, beauty and gadgets \; online brands launch flash offers.\n\nIdea: A 24-hour deal with a count down in stories and the link by DM for whoever comments 1111.\n\nStart pos ting on November 4\n\nEvery date: https://socialmaker.ai/calendar/australi a CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-black-friday-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271126 DTEND;VALUE=DATE:20271129 SUMMARY:Black Friday DESCRIPTION:The biggest deal day of the year\, stretching to Cyber Monday o n fashion\, tech and homeware.\n\nIdea: Pick 3 to 5 products with a real d iscount\, build a list a week ahead and let the promo turn itself off.\n\n Start posting on November 5\n\nEvery date: https://socialmaker.ai/calendar /australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-cyber-monday-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271129 DTEND;VALUE=DATE:20271130 SUMMARY:Cyber Monday DESCRIPTION:Closing day of the online deals week on tech\, clothes and subs criptions\; online shops win.\n\nIdea: Repeat what worked best on Black Fr iday for those who missed it\, online only\, for 24 hours.\n\nStart postin g on November 22\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-christmas-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271224 DTEND;VALUE=DATE:20271226 SUMMARY:Christmas DESCRIPTION:Gifts\, seafood\, BBQs\, beachwear and decor in the summer heat \; the strongest season for almost every shop.\n\nIdea: A gift catalog by price\, a clear order deadline and gift cards for last-minute shoppers.\n\ nStart posting on November 24\n\nEvery date: https://socialmaker.ai/calend ar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-boxing-day-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271226 DTEND;VALUE=DATE:20280102 SUMMARY:Boxing Day sales DESCRIPTION:Big clearance on fashion\, tech and homeware from 26 December\; shops move stock for days or weeks.\n\nIdea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY.\n\nStar t posting on December 19\n\nEvery date: https://socialmaker.ai/calendar/au stralia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-nye-2027@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20271231 DTEND;VALUE=DATE:20280101 SUMMARY:New Year's Eve DESCRIPTION:Party outfits\, beauty appointments\, dinners and events\; salo ns\, boutiques and restaurants book up.\n\nIdea: Dinners\, outfits\, hair or plans: open bookings or orders two weeks ahead and fill them by DM.\n\n Start posting on December 17\n\nEvery date: https://socialmaker.ai/calenda r/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-new-year-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280101 DTEND;VALUE=DATE:20280102 SUMMARY:New Year's Day DESCRIPTION:New Year goals drive gym gear\, planners and courses\; Boxing D ay sales keep running through January.\n\nIdea: Launch a January plan or c hallenge (“30 days to…”) and ask people to comment WANT to get the d etails by DM.\n\nStart posting on December 22\n\nEvery date: https://socia lmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-back-to-school-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280110 DTEND;VALUE=DATE:20280131 SUMMARY:Back to School DESCRIPTION:Uniforms\, shoes\, bags\, stationery and laptops for the new sc hool year\; school wear shops and tutors sell.\n\nIdea: Ready-made bundles (supplies\, uniform\, haircut\, tutoring) at a set price with a button to reserve.\n\nStart posting on December 20\n\nEvery date: https://socialmak er.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-australia-day-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280126 DTEND;VALUE=DATE:20280127 SUMMARY:Australia Day DESCRIPTION:Summer long weekend of BBQs\, beers\, outfits and decor\; bottl e shops\, butchers and local shops run sales.\n\nIdea: Summer long weekend : BBQ bundles\, outfits or a beach-day special\, posted a week ahead.\n\nS tart posting on January 16\n\nEvery date: https://socialmaker.ai/calendar/ australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-valentines-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280214 DTEND;VALUE=DATE:20280215 SUMMARY:Valentine's Day DESCRIPTION:Flowers\, chocolates\, jewellery\, dinners and gifts\; florists \, bakeries and boutiques sell.\n\nIdea: Show 3 gifts or plans by price\; whoever comments LOVE gets the catalog with the order deadline.\n\nStart p osting on January 31\n\nEvery date: https://socialmaker.ai/calendar/austra lia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-easter-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280414 DTEND;VALUE=DATE:20280418 SUMMARY:Easter DESCRIPTION:Chocolate eggs\, family lunches\, getaways and school holiday s pending\; bakeries\, shops and cafes sell.\n\nIdea: Eggs\, chocolates or b askets with an order deadline: open orders 2 weeks ahead and close when yo u're full.\n\nStart posting on March 31\n\nEvery date: https://socialmaker .ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-anzac-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280425 DTEND;VALUE=DATE:20280426 SUMMARY:Anzac Day DESCRIPTION:Remembrance day with books\, keepsakes and events\; some states get a long weekend for local shops.\n\nIdea: A post and a story about the date with your product front and center\, plus a keyword to order.\n\nSta rt posting on April 15\n\nEvery date: https://socialmaker.ai/calendar/aust ralia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-mothers-day-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280514 DTEND;VALUE=DATE:20280515 SUMMARY:Mother's Day DESCRIPTION:Flowers\, jewellery\, spa days\, brunch and custom gifts for Mu m: a top day for florists\, salons and boutiques.\n\nIdea: Post 3 gifts by price\, open orders 3 weeks ahead and set an auto-reply for whoever comme nts MOM.\n\nStart posting on April 23\n\nEvery date: https://socialmaker.a i/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-eofy-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280601 DTEND;VALUE=DATE:20280701 SUMMARY:EOFY sales DESCRIPTION:June clearance on tech\, appliances\, cars and office gear as t he 30 June tax year ends\; shops cut prices all month.\n\nIdea: End-of-fin ancial-year clearance: show what's on sale each week of June and DM the li nk to whoever comments EOFY.\n\nStart posting on May 22\n\nEvery date: htt ps://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-kings-birthday-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280610 DTEND;VALUE=DATE:20280613 SUMMARY:King's Birthday long weekend DESCRIPTION:June long weekend of getaways and deals that overlap with EOFY sales.\n\nIdea: June long weekend plus EOFY: a three-day offer that ends o n Monday night.\n\nStart posting on May 31\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-fathers-day-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280903 DTEND;VALUE=DATE:20280904 SUMMARY:Father's Day DESCRIPTION:Tools\, tech\, clothes\, beer and experiences for Dad\; barbers \, bottle shops and restaurants sell.\n\nIdea: Bundles or experiences for dad (cut and shave\, BBQ\, tools) with delivery or a booking guaranteed be fore Sunday.\n\nStart posting on August 20\n\nEvery date: https://socialma ker.ai/calendar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-afl-grand-final-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20280930 DTEND;VALUE=DATE:20281001 SUMMARY:AFL Grand Final DESCRIPTION:Footy parties mean food\, drinks\, jerseys and pub nights\; bot tle shops\, butchers and pubs sell.\n\nIdea: Footy party packs\, platters or jerseys: take pre-orders all week and close on Friday.\n\nStart posting on September 20\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-halloween-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281031 DTEND;VALUE=DATE:20281101 SUMMARY:Halloween DESCRIPTION:Costumes\, lollies and decor\; smaller than in the US but growi ng for party shops and bakeries.\n\nIdea: Costumes\, makeup\, treats or a themed menu: ideas with prices and a keyword to reserve.\n\nStart posting on October 17\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-melbourne-cup-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281107 DTEND;VALUE=DATE:20281108 SUMMARY:Melbourne Cup DESCRIPTION:Race day fashion\, fascinators\, hats\, beauty and long lunches \; fashion shops\, salons and cafes sell.\n\nIdea: Race-day outfits\, fasc inators\, hair and makeup or long lunches: open bookings two weeks ahead.\ n\nStart posting on October 28\n\nEvery date: https://socialmaker.ai/calen dar/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-singles-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281111 DTEND;VALUE=DATE:20281112 SUMMARY:Singles' Day (11.11) DESCRIPTION:An early start to holiday deals on fashion\, beauty and gadgets \; online brands launch flash offers.\n\nIdea: A 24-hour deal with a count down in stories and the link by DM for whoever comments 1111.\n\nStart pos ting on November 4\n\nEvery date: https://socialmaker.ai/calendar/australi a CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-black-friday-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281124 DTEND;VALUE=DATE:20281127 SUMMARY:Black Friday DESCRIPTION:The biggest deal day of the year\, stretching to Cyber Monday o n fashion\, tech and homeware.\n\nIdea: Pick 3 to 5 products with a real d iscount\, build a list a week ahead and let the promo turn itself off.\n\n Start posting on November 3\n\nEvery date: https://socialmaker.ai/calendar /australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-cyber-monday-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281127 DTEND;VALUE=DATE:20281128 SUMMARY:Cyber Monday DESCRIPTION:Closing day of the online deals week on tech\, clothes and subs criptions\; online shops win.\n\nIdea: Repeat what worked best on Black Fr iday for those who missed it\, online only\, for 24 hours.\n\nStart postin g on November 20\n\nEvery date: https://socialmaker.ai/calendar/australia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-christmas-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281224 DTEND;VALUE=DATE:20281226 SUMMARY:Christmas DESCRIPTION:Gifts\, seafood\, BBQs\, beachwear and decor in the summer heat \; the strongest season for almost every shop.\n\nIdea: A gift catalog by price\, a clear order deadline and gift cards for last-minute shoppers.\n\ nStart posting on November 24\n\nEvery date: https://socialmaker.ai/calend ar/australia CATEGORIES:Gift days URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-boxing-day-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281226 DTEND;VALUE=DATE:20290102 SUMMARY:Boxing Day sales DESCRIPTION:Big clearance on fashion\, tech and homeware from 26 December\; shops move stock for days or weeks.\n\nIdea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY.\n\nStar t posting on December 19\n\nEvery date: https://socialmaker.ai/calendar/au stralia CATEGORIES:Sales events URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:au-nye-2028@socialmaker.ai DTSTAMP:20261104T000000Z DTSTART;VALUE=DATE:20281231 DTEND;VALUE=DATE:20290101 SUMMARY:New Year's Eve DESCRIPTION:Party outfits\, beauty appointments\, dinners and events\; salo ns\, boutiques and restaurants book up.\n\nIdea: Dinners\, outfits\, hair or plans: open bookings or orders two weeks ahead and fill them by DM.\n\n Start posting on December 17\n\nEvery date: https://socialmaker.ai/calenda r/australia CATEGORIES:Holidays and seasons URL:https://socialmaker.ai/calendar/australia TRANSP:TRANSPARENT END:VEVENT END:VCALENDAR