--- title: "Facebook automation: comments and Messenger on autopilot | SocialMaker" description: "Facebook automation that replies to every comment on your Page and sends your link, price or booking page via Messenger. Keyword or not. No per-contact fees." url: https://socialmaker.ai/facebook-automation language: en --- Facebook automation # Your Facebook Page answers every comment instantly People who comment on your posts get a public reply and your Messenger message with the link, the price or the booking page. With or without a keyword, 24/7. [Automate for free](https://socialmaker.ai/register?quiero=automatizaciones) See how it works Free forever · No credit card · No per-contact fees ![Bike shop owner laughing as she reads the messages on her Facebook Page](https://socialmaker.ai/sitio/canales/fb-taller.webp) **24/7** instant replies, even while you're with customers **1** message per person on each post, never repeated **3** reminders if they don't open your link **$0** per contact: one flat monthly price All on autopilot ## Your Page handles comments and messages From the first comment to the sale on Messenger, here's everything your Page can answer on its own. **Any comment** No keyword needed: reply to everyone who comments on your posts. [How to set it up](https://socialmaker.ai/help/keywords#reply-to-any-comment) **Comments with a keyword** Reply only to people who write “PRICE” or any word you choose, in capitals or lowercase. [How to set it up](https://socialmaker.ai/help/keywords) **One post, all of them or the next one** Pick one post, all of them, only new ones or the next one you publish. [How to set it up](https://socialmaker.ai/help/create-your-first-automation#one-post-all-of-them-or-new-ones-only) **Rotating replies** Your comment reply changes on its own, so your Page never says the same thing every time. [How to set it up](https://socialmaker.ai/help/rotating-comments-and-messages) **The Messenger message** Everyone who comments gets your private message with a button, the link or the catalog. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#messenger-messages) **Messenger welcome** Anyone messaging your Page for the first time gets your greeting with buttons. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#first-message) **Messenger keywords** If someone writes “HOURS” or “PRICES” on Messenger, the reply goes out on its own. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#messenger-messages) **Turns off on a set date** Perfect for promos: set an end date and it pauses itself that day. Comments ## Every comment gets its reply Choose whether to reply to everyone or only to people who use your keyword. They see your reply on the post and get your message on Messenger. - Any comment or only your keywords - On one post, all of them or the next one you publish - Public replies that rotate - Just one message per person on each post [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Messenger ## The conversation continues in private On Messenger you send what sells: the price, the catalog, the checkout link or the booking card, with buttons to choose from. - Cards with an image and up to 3 buttons - Carousel of up to 10 products or services - Photos, videos, voice notes and PDFs [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Bookings ## Book appointments from Messenger Your customer taps “Book now”, picks the service, day and time on your booking page and gets the confirmation by email. - “Book your appointment” card or a carousel of services - Instant email confirmation - Synced with Google Calendar [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Follow-ups ## People who don't open your link get a reminder If the person doesn't reply, SocialMaker kindly messages them again, within the 24 hours Meta allows. - Up to 3 reminders in 24 hours - They stop on their own if the person replies - Turns itself off on the date you choose [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Why SocialMaker ## More people message you, you pay the same Other tools charge for every person who messages you: the better you do, the more you pay. With SocialMaker the price is flat, whether 100 or 10,000 people message you. ### If 1,000 people message you this month ManyChat Essential **$92** Per month: $17 for the plan + $75 for 750 extra contacts - Charge by how many people message you - Your bill goes up when things go well - AI or follow-ups cost extra SocialMaker Starter **$11** Per month, flat price, no per-contact fees - One flat monthly plan - Reply to everyone from Starter - Follow-ups included from Starter ManyChat prices taken from manychat.com/pricing on October 23, 2026. [See the full comparison](https://socialmaker.ai/alternatives/manychat) **And in the same account, with no other tool to pay for** Link in bio with a shop · Booking calendar · Menus and catalogs with QR · Post scheduling · Contacts with tags · Claude and ChatGPT connected [See plans and pricing](https://socialmaker.ai/pricing) Real case ## Over 12,000 people answered in 3 days A Facebook account on the Starter plan turned on a comment-to-DM automation. This is what happened from October 20 to 23, 2026. **+12,000** people commented and got their message instantly **+2,000** opened the link: 17% of the messages **$11** a month: the Starter plan, with no per-contact fees On a plan that charges per contact, those 12,500 people cost more: on ManyChat, from $199 a month (its Advanced plan) and over $1,200 if you stay on the $17 one. Real data from a SocialMaker account, rounded. We don't show the account to protect its privacy. ManyChat prices taken from manychat.com/pricing on October 23, 2026. What you can send ## Messages that look professional Build your Messenger replies with buttons, photos and files, no design or coding skills needed. Text with emojis · Link buttons · Up to 13 reply buttons · Photos · Videos · Voice notes · PDFs · Cards with an image and buttons · Product or service carousels · Your booking link · Discount coupons · Links that track clicks Ideas ## How Pages like yours use it An automation for every business. Pick one and make it fit your Page. - Real estate agent · They comment “INFO” on the listing · They get the listing sheet, the video and a button to book a showing on Messenger. - Gym · Any comment on the challenge post · They get the 30-day challenge plan and the sign-up link. - Auto repair shop · They message “BOOK” on Messenger · They pick a day and time for their service and get the confirmation. - Wedding planner · They comment “DATES” · They get the season's open dates and the catalog as a PDF. - Online store · They comment “PRICE” on the photo · They get the product with its price and a buy button. - Dance studio · They message the Page for the first time · They get a welcome with the class schedule and a free trial class. Results ## Know what brings you customers Every automation shows its real numbers so you can repeat what works. 1 **Sent and clicks** How many messages went out and how many people tapped your link, day by day. 2 **Contacts with a temperature** Everyone who messages you is saved with tags and a cold, warm or hot meter. Download them anytime. 3 **From message to sale** On Pro you see the full path, from first message to click to booking, plus A/B tests that pick the winning message. Security ## An official, secure connection to Instagram and Facebook Your account is your business’s most valuable asset. That’s why SocialMaker connects to Instagram and Facebook the official way and follows their rules. [How we keep your account safe](https://socialmaker.ai/help/is-it-safe-to-connect-your-account) **Meta Tech Provider** We’re registered with Meta as a tech provider, and our company is verified. **Only people who reach out** We only reply to people who comment on your posts or message you, and anyone can stop receiving messages whenever they want. On the free plan you get 1 active automation: comment to message on one post, up to 100 people a month. Starter adds Messenger keywords and welcome, reminders and 20 active automations, with no cap on people. [See pricing](https://socialmaker.ai/pricing) ## Questions about Facebook automation ### How do I auto-reply to comments on my Facebook Page? Connect your Page with Meta's official login, pick the post (or all of them), write the public reply and the Messenger message, and turn it on. It takes a few minutes and no coding. ### Can I reply to every comment, without a keyword? Yes. Choose “any comment” and everyone who comments gets your reply, whatever they write. If you prefer, you can leave out certain words. ### Does the private message arrive on Messenger? Yes. The person sees your reply on their comment and gets your Messenger message, with buttons, links, your catalog or the booking card. ### Does it work with older posts? Yes. Pick any post on your Page, new or old. You can also turn it on for all of them or have it ready for the next one you publish. ### Do I need a Facebook Page? Yes, a Page (not a personal profile) where you're an admin. If you also have Instagram, connect both: on our plans, your Page and your Instagram count as one account. ### Can Facebook block me for auto-replying? SocialMaker uses Meta's official connection and protects your Page: one message per person on each post, a sending pace within the limits and an automated-reply notice in the first message. ### How much does Facebook automation cost? You can start free, forever, with 1 active automation and up to 100 people a month. Starter costs $11 a month, with 20 automations and no cap on people. We never charge per contact or per message. ### How is it different from ManyChat? SocialMaker charges a flat price, with no per-contact fees, and the same plan includes your link in bio, your bookings and your catalog. We compare them point by point on our alternatives page. Learn ## Guides to automate your Facebook Page Step by step, in the help center and on the blog. - [**How automations work** What an automation is, what triggers it and what your customer receives, explained with a real example.](https://socialmaker.ai/help/how-automations-work) - [**Keywords: how to choose them** How SocialMaker recognizes keywords, when to use more than one, and when to reply to any comment.](https://socialmaker.ai/help/keywords) - [**Reply to DMs, story replies, mentions and Messenger** The other triggers: words sent by direct message, replies to your stories, mentions, and messages to your Facebook page.](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions) - [**Comments and messages that rotate** Reply with several different comments (up to 15, depending on your plan), use the ideas to tap and try several versions of the private message.](https://socialmaker.ai/help/rotating-comments-and-messages) - [**Automatic follow-ups** Up to three more messages, within 24 hours, for anyone who didn't reply or tap your link. They stop on their own.](https://socialmaker.ai/help/automatic-follow-ups) - [**Connect Instagram and Facebook** How to connect your professional Instagram account and your Facebook page to automate messages and publish from SocialMaker.](https://socialmaker.ai/help/connect-instagram-and-facebook) - [**Meta's rules you should know** The 24-hour window, who you're allowed to message, and why some messages don't get sent.](https://socialmaker.ai/help/meta-rules) From the blog ## Learn it step by step Guides with examples to copy, written for businesses like yours. - [**Facebook auto reply: how to set up automatic replies on Messenger and comments** How to set up automatic replies on Facebook step by step: what Meta gives you for free, how to answer comments on Messenger, and examples to copy. Read the guide](https://socialmaker.ai/blog/facebook-auto-reply) - [**How to Connect Claude to Facebook: Post and Answer Comments and Messenger With One Sentence** Claude can't get into your Facebook Page on its own: it needs a connector. The options that exist, what each one does and how to get Messenger replying for you. Read the guide](https://socialmaker.ai/blog/connect-claude-to-facebook) - [**The 7 best ManyChat alternatives in 2026: prices and which ones work in Spanish** We compared 7 ManyChat alternatives for Instagram comments and DMs: what they really cost, which charge per contact and which work in Spanish. Read the guide](https://socialmaker.ai/blog/manychat-alternatives) - [**Instagram auto-reply messages: how to set them up + 40 examples to copy** How to set up automatic replies on Instagram, what you get for free, what can't be automated and 40 ready-to-paste messages for your business. Read the guide](https://socialmaker.ai/blog/instagram-auto-reply-examples) - [**I Have Followers but No Sales: How to Turn Followers into Customers** Got followers but no sales? The 5 leaks that drain your sales on Instagram and 6 changes to turn followers into customers, backed by real data. Read the guide](https://socialmaker.ai/blog/turn-followers-into-customers) - [**How to take bookings on Instagram without losing them in your DMs** A guide to taking bookings on Instagram: the “Book” button, a calendar in your bio, automatic replies, messages to copy and reminders. Read the guide](https://socialmaker.ai/blog/how-to-take-bookings-on-instagram) [See all guides](https://socialmaker.ai/blog) Other channels ## Automate Instagram and Messenger too [**Instagram** Every comment, DM and story reply gets your link, your price or your booking instantly. Learn more](https://socialmaker.ai/instagram-automation) [**Messenger** Anyone who messages your Page gets an answer at any hour, with buttons to buy or book. Learn more](https://socialmaker.ai/messenger-automation) ## Your next customer is already commenting. Let SocialMaker reply while you do what you love. [Start free](https://socialmaker.ai/register?quiero=automatizaciones) No credit card · Ready in minutes