---
title: "The funnel and A/B tests | SocialMaker"
description: "See step by step where people drop off, from comments to bookings, and which version of your message works best. On Pro and Max."
url: https://socialmaker.ai/help/automation-funnel-and-ab-tests
language: en
---

# The funnel and A/B tests

See step by step where people drop off, from comments to bookings, and which version of your message works best. On Pro and Max.

Updated on October 1, 2026 · 2 min read

In the **Automations** list, each one has **View funnel**. There you'll see how many people went through each step and, if your message has several versions, which one works best.

![An automation's funnel with the percentage for each step and a tip](https://socialmaker.ai/help/capturas/auto-embudo.webp)

## The funnel steps

| Step | What it counts |
| --- | --- |
| **Commented** | Comments that triggered the automation. |
| **Got your private message** | People who got the first message. |
| **Tapped the button** | People who tapped the button in the first message. |
| **Left their email or phone** | If the automation asks for it. |
| **Opened your link** | People who opened your link: if someone opens it three times, it counts once. |
| **Booked** | Appointments booked from the automation. |

Under each step, you'll see what percentage made it from the previous one. Choose **7 days**, **30 days** or **All time**. Steps your automation doesn't have don't show up; in direct message, story or mention automations, the funnel starts at **Got your reply**.

**Tip**

The step where the most people drop off shows in orange, with a tip to improve it: for example, changing the button text or saying what they'll find at the link.

**Good to know**

The funnel counts from October 1, 2026, when we started measuring each step.

## A/B tests: which version works best

If your first message or your delivery message has several [versions that rotate](https://socialmaker.ai/help/rotating-comments-and-messages), below the funnel you'll see how each one is doing: for the first message, what percentage **tapped the button**; for the delivery, what percentage **opened your link**.

![The A/B tests with the winning version marked and the Keep this one button](https://socialmaker.ai/help/capturas/auto-ab.webp)

- **Winner**: shows up when the difference is real and not luck (at least 30 sends per version and a statistical test at 95%).
- **No winner yet**: there isn't enough data yet, and it tells you how many sends are left.
- **Neck and neck**: there's data, but no version clearly wins. Let the test keep going.

Tap **Keep this one** and, after you confirm, only that version is sent. You can add versions again anytime to keep testing.

**Important**

To compare the delivery, the message needs a link, products, an appointment or your services. With nothing to open, there's nothing to measure.

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## You might also like

[**See your automation results** What Active, Sent, Clicks and Bookings mean, and how to read the results for each automation.](https://socialmaker.ai/help/automation-results) [**Comments and messages that rotate** Reply with several different comments (up to 15, depending on your plan), use the ideas to tap and try several versions of the private message.](https://socialmaker.ai/help/rotating-comments-and-messages) [**Ask for their email or phone, and your contact list** Before delivering what you promised, ask for the person's email or WhatsApp and build your contact list to download for Excel. On Pro and Max.](https://socialmaker.ai/help/collect-emails-and-phones)

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