--- title: "Instagram automation: comments, DMs and stories | SocialMaker" description: "Instagram automation that replies to every comment, DM, story reply and mention with your link, price or booking page. No per-contact fees. Start free." url: https://socialmaker.ai/instagram-automation language: en --- Instagram automation # Automate your Instagram and reply to everyone instantly Comments, DMs, story replies and mentions get your link, your price or your booking page in seconds. With or without a keyword, 24/7. [Automate for free](https://socialmaker.ai/register?quiero=automatizaciones) See how it works Free forever · No credit card · No per-contact fees ![Travel content creator laughing as she reads her Instagram messages](https://socialmaker.ai/sitio/canales/ig-creadora.webp) **6** ways to start: comments, stories, mentions and messages **24/7** instant replies, even while you sleep **3** reminders if they don't open your link **$0** per contact: one flat monthly price All on autopilot ## So much more than “comment PRICE” Keywords are just the start. Here's everything your Instagram can answer on its own. **Any comment** No keyword needed: reply to everyone who comments, even if they just write “😍” or “how much?”. [How to set it up](https://socialmaker.ai/help/keywords#reply-to-any-comment) **Comments with a keyword** Reply only to people who write “GUIDE” or any word you choose, in capitals or lowercase. [How to set it up](https://socialmaker.ai/help/keywords) **One post, all of them or the next one** Pick a post or reel, all your posts, only new ones or the next one you publish. [How to set it up](https://socialmaker.ai/help/create-your-first-automation#one-post-all-of-them-or-new-ones-only) **Story replies** Anyone who replies or reacts to your story gets your message, with or without a keyword. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#story-reply) **Story mentions** When someone tags you in their story, thank them instantly and send them a gift. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#story-mention) **Direct messages** If someone DMs you “HOURS” or “CATALOG”, the reply goes out on its own. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#direct-message) **Welcome message** The first time someone messages you, they get your greeting with buttons: prices, bookings or location. [How to set it up](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions#first-message) **Buttons that reply** Up to 13 buttons in one message, each with its own reply. Your customer taps and finds what they need. [How to set it up](https://socialmaker.ai/help/reply-buttons) Comments ## Reply to everyone who comments, keyword or not Choose whether to reply only to people who use your keyword or to any comment. Each person gets a public reply and your private message with the link. - Any comment or only your keywords - On one post, all of them or the next one you publish - Public replies that rotate so they never repeat - Excluded words, so you skip what you don't want to answer [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Stories ## Your stories sell too Anyone who replies to your story or mentions you in theirs gets your message right away: a thank-you, a coupon or the link to what you showed. - Story replies, with or without a keyword - Mentions in your customers' stories - A gift for people who recommend you [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Direct messages ## Your inbox answers itself When someone writes “PRICES”, “HOURS” or “CATALOG”, the reply goes out on its own. And first-time messages get your welcome with buttons. - Keywords by DM - A welcome for anyone messaging you for the first time - Up to 13 buttons, each with its own reply [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Growth ## Gain followers with every freebie Before sending your link, SocialMaker invites the person to follow you. And if they don't open it, it sends a friendly reminder. - An invite to follow you before the delivery - Up to 3 reminders in 24 hours if they don't open your link - They stop on their own if the person replies - Turns itself off on the date you choose: perfect for promos [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Bookings ## Book appointments right from the DM Your customer taps “Book now”, picks the service, day and time on your booking page and gets the confirmation by email and by DM. - “Book your appointment” card or a carousel of services - Automatic confirmation by DM - Carousel of up to 10 products with their prices [Start free](https://socialmaker.ai/register?quiero=automatizaciones) Why SocialMaker ## More people message you, you pay the same Other tools charge for every person who messages you: the better you do, the more you pay. With SocialMaker the price is flat, whether 100 or 10,000 people message you. ### If 1,000 people message you this month ManyChat Essential **$92** Per month: $17 for the plan + $75 for 750 extra contacts - Charge by how many people message you - Your bill goes up when things go well - AI or follow-ups cost extra SocialMaker Starter **$11** Per month, flat price, no per-contact fees - One flat monthly plan - Reply to everyone from Starter - Follow-ups included from Starter ManyChat prices taken from manychat.com/pricing on October 23, 2026. [See the full comparison](https://socialmaker.ai/alternatives/manychat) **And in the same account, with no other tool to pay for** Link in bio with a shop · Booking calendar · Menus and catalogs with QR · Post scheduling · Contacts with tags · Claude and ChatGPT connected [See plans and pricing](https://socialmaker.ai/pricing) Real case ## Over 12,000 people answered in 3 days A Facebook account on the Starter plan turned on a comment-to-DM automation. This is what happened from October 20 to 23, 2026. **+12,000** people commented and got their message instantly **+2,000** opened the link: 17% of the messages **$11** a month: the Starter plan, with no per-contact fees On a plan that charges per contact, those 12,500 people cost more: on ManyChat, from $199 a month (its Advanced plan) and over $1,200 if you stay on the $17 one. Real data from a SocialMaker account, rounded. We don't show the account to protect its privacy. ManyChat prices taken from manychat.com/pricing on October 23, 2026. What you can send ## Messages that look professional Build your replies with buttons, photos and files, no design or coding skills needed. Text with emojis · Link buttons · Up to 13 reply buttons · Photos · Videos · Voice notes · PDFs · Cards with an image and buttons · Product or service carousels · Your booking link · Discount coupons · Links that track clicks Ideas ## How accounts like yours use it An automation for every kind of content. Pick one and make it yours. - Travel creator · They comment “ITINERARY” · They get the 5-day itinerary as a PDF and the link to book tours. - Real estate agent · They comment “TOUR” · They get the home video, the listing sheet and a button to book a showing. - Online language tutor · They reply to her story · They get the link to book a free trial class. - Fitness coach · Any comment on her reel · They get the 4-week workout plan, with an invite to follow her. - Online store · They DM “CATALOG” · They get a carousel with the products, their prices and a buy button. - Skincare specialist · They mention her in their story · They get a thank-you and a coupon for their next facial. Results ## Know what brings you customers Every automation shows its real numbers so you can repeat what works. 1 **Sent and clicks** How many messages went out and how many people tapped your link, day by day. 2 **Contacts with a temperature** Everyone who messages you is saved with tags and a cold, warm or hot meter. Download them anytime. 3 **From comment to sale** On Pro you see the full path, from comment to click to booking, plus A/B tests that pick the winning message. Security ## An official, secure connection to Instagram and Facebook Your account is your business’s most valuable asset. That’s why SocialMaker connects to Instagram and Facebook the official way and follows their rules. [How we keep your account safe](https://socialmaker.ai/help/is-it-safe-to-connect-your-account) **Meta Tech Provider** We’re registered with Meta as a tech provider, and our company is verified. **Only people who reach out** We only reply to people who comment on your posts or message you, and anyone can stop receiving messages whenever they want. On the free plan you get 1 active automation: comment to DM on one post, up to 100 people a month. Starter adds stories, mentions, DMs, the welcome message, reminders and 20 active automations, with no cap on people. [See pricing](https://socialmaker.ai/pricing) ## Questions about Instagram automation ### How do I automate Instagram replies? Connect your professional account with Meta's official login, choose what triggers the reply (a comment, a word, a story or a message), write what you want to send and turn it on. It takes a few minutes and no coding. ### Can I auto-reply to every comment, without a keyword? Yes. When you create the automation, choose “any comment” and everyone who comments gets your reply, whatever they write. If you prefer, you can leave out certain words. ### Does it work with reels and older posts? Yes. Pick any post or reel on your account, new or old. You can also turn it on for all your posts or have it ready for the next one you publish. ### Can I automate story replies and mentions? Yes, on Starter and up. Anyone who replies to your story or mentions you in theirs gets your message right away, with or without a keyword. ### Can Instagram block me for auto-replying? SocialMaker uses Meta's official connection and protects your account: one message per person on each post, a sending pace within Instagram's limits and an automated-reply notice in the first message. ### Do I need a professional Instagram account? Yes, business or creator. Switching is free and takes a minute in your Instagram settings. ### How much does Instagram automation cost? You can start free, forever, with 1 active automation and up to 100 people a month. Starter costs $11 a month, with 20 automations and no cap on people. We never charge per contact or per message. ### How is it different from ManyChat? SocialMaker charges a flat price, with no per-contact fees, and the same plan includes your link in bio, your bookings and your catalog. We compare them point by point on our alternatives page. ### Can I turn off an automation on a set date? Yes. Set an end date and it pauses itself that day. Perfect for promos, launches and special dates. Learn ## Guides to automate your Instagram Step by step, in the help center and on the blog. [Read the free step-by-step guide](https://socialmaker.ai/free-instagram-automation) - [**How automations work** What an automation is, what triggers it and what your customer receives, explained with a real example.](https://socialmaker.ai/help/how-automations-work) - [**Keywords: how to choose them** How SocialMaker recognizes keywords, when to use more than one, and when to reply to any comment.](https://socialmaker.ai/help/keywords) - [**Reply to DMs, story replies, mentions and Messenger** The other triggers: words sent by direct message, replies to your stories, mentions, and messages to your Facebook page.](https://socialmaker.ai/help/reply-to-dms-stories-and-mentions) - [**Ask people to follow you before delivering** How to gain followers with every automation, and why Instagram requires delivering anyway to people who don't follow you.](https://socialmaker.ai/help/ask-people-to-follow-you) - [**Automatic follow-ups** Up to three more messages, within 24 hours, for anyone who didn't reply or tap your link. They stop on their own.](https://socialmaker.ai/help/automatic-follow-ups) - [**Appointments, services and products by DM** Send your booking page, a carousel with your services, or your products right inside the chat, and see how many bookings each automation brings in.](https://socialmaker.ai/help/bookings-and-products-in-dms) - [**Meta's rules you should know** The 24-hour window, who you're allowed to message, and why some messages don't get sent.](https://socialmaker.ai/help/meta-rules) From the blog ## Learn it step by step Guides with examples to copy, written for businesses like yours. - [**How to automate Instagram: 5 DM automations your business needs** Learn how to automate Instagram messages: reply to comments and DMs, book appointments and win back customers without living on your phone. Read the guide](https://socialmaker.ai/blog/how-to-automate-instagram-dms) - [**Instagram auto-reply messages: how to set them up + 40 examples to copy** How to set up automatic replies on Instagram, what you get for free, what can't be automated and 40 ready-to-paste messages for your business. Read the guide](https://socialmaker.ai/blog/instagram-auto-reply-examples) - [**Instagram auto-replies: how to avoid getting blocked for repeating the same comment** Why replying with the same comment every time or using apps Meta hasn't approved puts your Instagram account at risk, and how to automate without that risk. Read the guide](https://socialmaker.ai/blog/instagram-auto-replies-without-getting-blocked) - [**Your post went viral: how to answer 10,000 comments without losing sales** A real case: over 12,000 people answered in 3 days on the Starter plan. What to set up before a post goes viral, Meta's limits and what it costs. Read the guide](https://socialmaker.ai/blog/viral-post-comments) - [**Instagram lead magnet: how to give away your PDF guide with “comment GUIDE” and have it delivered automatically** Give away a PDF guide to everyone who comments GUIDE: delivered by DM on its own, with their email. Plus how to do it all with Claude in one chat. Read the guide](https://socialmaker.ai/blog/instagram-lead-magnet) - [**How to take bookings on Instagram without losing them in your DMs** A guide to taking bookings on Instagram: the “Book” button, a calendar in your bio, automatic replies, messages to copy and reminders. Read the guide](https://socialmaker.ai/blog/how-to-take-bookings-on-instagram) [See all guides](https://socialmaker.ai/blog) Other channels ## Automate Facebook and Messenger too [**Messenger** Anyone who messages your Page gets an answer at any hour, with buttons to buy or book. Learn more](https://socialmaker.ai/messenger-automation) [**Facebook** Comments on your Page get answered on their own, and the conversation moves to private. Learn more](https://socialmaker.ai/facebook-automation) ## Your next customer is already commenting. Let SocialMaker reply while you do what you love. [Start free](https://socialmaker.ai/register?quiero=automatizaciones) No credit card · Ready in minutes