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2027 marketing calendar in Canada: the dates that sell

The dates that sell the most in Canada in 2027, month by month: Valentine's Day, Mother's Day, Black Friday and Christmas. Filter by your type of business, see when to start posting for each one and add them to Google Calendar or download the PDF.

24 dates1 extra-pay dayUpdated November 4, 2026

A Canadian man in his early thirties, with a beard and a red flannel shirt, adjusts a pair of skis for a customer in his rental shop in Banff, with the Rockies outside.

Marketing calendar: pick a month, filter by your type of business and tap a date to see why it sells, when to start posting and an idea.

Your business

January 2027

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  • Sales events
  • Gift days
  • Extra pay
  • Holidays and seasons

Boxing Week sales

Sales eventsDecember 26 to January 1

Week-long post-Christmas clearance on fashion, tech and home goods; shops move leftover stock.

Idea: Show what's in the sale before it starts and DM everyone who comments NOTIFY on day one.

Start posting on December 16

New Year's Day

Holidays and seasonsFriday, January 1

New Year goals drive sales of gym gear, planners, courses and home organizing; studios and coaches fill up.

Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM.

Start posting on December 22

Add it to your calendar

Google CalendariPhone or MacOutlookDownload the PDF

It updates itself: if a date changes or gets confirmed, it shows up in your calendar. .ics file

The dates that sell the most in Canada

If you only prepare a few campaigns in 2027, make it these.

  1. Sunday, February 14Valentine's DayFlowers, chocolate, jewellery, dinners and gifts; florists, bakeries and boutiques sell.
  2. Sunday, May 9Mother's DayFlowers, spa days, jewellery, brunch and custom gifts; florists, salons and boutiques sell.
  3. May 22 to 24Victoria DayGarden and cottage season starts: plants, tools, patio furniture and trips; garden centres and home shops sell.
  4. Sunday, June 20Father's DayTools, tech, clothing, BBQ gear and experiences for Dad; barbers, gear shops and restaurants sell.
  5. Thursday, July 1Canada DayRed and white outfits, BBQs, getaways and summer deals; grocers, clothing shops and restaurants sell.
  6. October 9 to 11ThanksgivingFamily meals, fall decor and travel; grocers, bakeries, butchers and florists sell.
  7. Sunday, October 31HalloweenCostumes, candy, decor and parties; party shops, bakeries and photographers sell.
  8. November 26 to 28Black FridayThe biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week.
  9. Monday, November 29Cyber MondayOnline deals on tech, clothes, courses and subscriptions; digital sellers and online shops win.
  10. December 24 to 25ChristmasGifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.
  11. December 26 to January 1Boxing Week salesWeek-long post-Christmas clearance on fashion, tech and home goods; shops move leftover stock.
  12. Sunday, December 26Boxing DayBig clearance day in stores and online on fashion, tech and home goods.

When people get extra money in Canada

When people get money in, they spend more. Almost no calendar marks these, and they are some of the best weeks to sell.

  • Tax season (CRA)Friday, April 30Many Canadians get tax refunds from March to May and use them on bigger purchases; local shops and services benefit.

Month by month

Every date in 2027, with why it sells and an idea for each one.

January 2027

  • New Year's DayFriday, January 1Holidays and seasons

    New Year goals drive sales of gym gear, planners, courses and home organizing; studios and coaches fill up.

    Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM. Start posting on December 22.

February 2027

  • Valentine's DaySunday, February 14Gift days

    Flowers, chocolate, jewellery, dinners and gifts; florists, bakeries and boutiques sell.

    Idea: Show 3 gifts or plans by price; whoever comments LOVE gets the catalog with the order deadline. Start posting on January 31.

  • Family DayMonday, February 15Holidays and seasons

    Winter long weekend: ski trips, getaways, games and local deals; family activities and restaurants sell.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on February 5.

March 2027

  • St. Patrick's DayWednesday, March 17Holidays and seasons

    Green outfits and bar nights; pubs, restaurants and bakeries run themed specials.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on March 7.

  • EasterMarch 26 to 29Gift days

    Chocolate, baskets, family brunch and spring outfits; bakeries, florists and kids' shops sell over the long weekend.

    Idea: Eggs, chocolates or baskets with an order deadline: open orders 2 weeks ahead and close when you're full. Start posting on March 12.

April 2027

  • Tax season (CRA)Friday, April 30Extra pay

    Many Canadians get tax refunds from March to May and use them on bigger purchases; local shops and services benefit.

    Idea: People have money that day: post your best seller with a clear price and a fast way to order by DM. Start posting on April 23.

May 2027

  • Mother's DaySunday, May 9Gift days

    Flowers, spa days, jewellery, brunch and custom gifts; florists, salons and boutiques sell.

    Idea: Post 3 gifts by price, open orders 3 weeks ahead and set an auto-reply for whoever comments MOM. Start posting on April 18.

  • Victoria DayMay 22 to 24Holidays and seasons

    Garden and cottage season starts: plants, tools, patio furniture and trips; garden centres and home shops sell.

    Idea: Kick off patio season: plants, outdoor gear or a long-weekend special, posted 10 days ahead. Start posting on May 12.

June 2027

  • Father's DaySunday, June 20Gift days

    Tools, tech, clothing, BBQ gear and experiences for Dad; barbers, gear shops and restaurants sell.

    Idea: Bundles or experiences for dad (cut and shave, BBQ, tools) with delivery or a booking guaranteed before Sunday. Start posting on June 6.

July 2027

  • Canada DayThursday, July 1Holidays and seasons

    Red and white outfits, BBQs, getaways and summer deals; grocers, clothing shops and restaurants sell.

    Idea: Red-and-white treats, BBQ bundles or outfits: take orders until June 30 and post your holiday hours. Start posting on June 21.

  • Amazon Prime DayJuly 13 to 16Sales events

    Amazon's sale pulls shoppers toward deals, so small shops run their own offers to compete.

    Idea: Run your own deal the same days and remind people why buying from you is better: personal, fast and local. Estimated date: the organizer hasn't announced it yet.

  • Civic Holiday / BC DayJuly 31 to August 2Holidays and seasons

    Summer long weekend of trips, restaurants and outdoor gear; local shops and tourism businesses sell.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on July 21.

August 2027

  • Back to SchoolAugust 15 to September 13Holidays and seasons

    Supplies, backpacks, clothes, shoes and electronics; kids' shops, tutors and uniform sellers sell.

    Idea: Ready-made bundles (supplies, uniform, haircut, tutoring) at a set price with a button to reserve. Start posting on July 25.

September 2027

  • Labour DaySeptember 4 to 6Sales events

    Last long summer weekend and school start: deals on clothes, home goods and appliances.

    Idea: Back-to-school and last summer weekend in one: a family bundle that ends on Monday night. Start posting on August 25.

October 2027

  • ThanksgivingOctober 9 to 11Holidays and seasons

    Family meals, fall decor and travel; grocers, bakeries, butchers and florists sell.

    Idea: Food, pie or dinner reservations: post the order deadline and close when you're full. Start posting on September 25.

  • HalloweenSunday, October 31Holidays and seasons

    Costumes, candy, decor and parties; party shops, bakeries and photographers sell.

    Idea: Costumes, makeup, treats or a themed menu: ideas with prices and a keyword to reserve. Start posting on October 17.

November 2027

  • Singles' Day (11.11)Thursday, November 11Sales events

    An early start to holiday deals on fashion, beauty and gadgets; online brands launch flash offers.

    Idea: A 24-hour deal with a countdown in stories and the link by DM for whoever comments 1111. Start posting on November 4.

  • Black FridayNovember 26 to 28Sales events

    The biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week.

    Idea: Pick 3 to 5 products with a real discount, build a list a week ahead and let the promo turn itself off. Start posting on November 5.

  • Cyber MondayMonday, November 29Sales events

    Online deals on tech, clothes, courses and subscriptions; digital sellers and online shops win.

    Idea: Repeat what worked best on Black Friday for those who missed it, online only, for 24 hours. Start posting on November 22.

  • Giving TuesdayTuesday, November 30Sales events

    Donation day: brands with a cause run campaigns and give a share of sales.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on November 20.

December 2027

  • ChristmasDecember 24 to 25Gift days

    Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.

    Idea: A gift catalog by price, a clear order deadline and gift cards for last-minute shoppers. Start posting on November 24.

  • Boxing Week salesDecember 26 to January 1Sales events

    Week-long post-Christmas clearance on fashion, tech and home goods; shops move leftover stock.

    Idea: Show what's in the sale before it starts and DM everyone who comments NOTIFY on day one. Start posting on December 16.

  • Boxing DaySunday, December 26Sales events

    Big clearance day in stores and online on fashion, tech and home goods.

    Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY. Start posting on December 19.

  • New Year's EveFriday, December 31Holidays and seasons

    Party outfits, beauty appointments, dinners and events; salons, boutiques and restaurants book up.

    Idea: Dinners, outfits, hair or plans: open bookings or orders two weeks ahead and fill them by DM. Start posting on December 17.

How to make the most of each date (full guide)Ideas by type of business, when to get ready and how to automate it.

Make every date bring you customers, not more work

With SocialMaker, each campaign is ready before the date arrives.

Replies on its ownWhoever comments your promo keyword gets the catalog instantly, and the reply turns itself off when the date is over.Posts on timeSchedule each date's posts weeks ahead, on Instagram and Facebook.Your promo on topPut the season's button at the top of your link in bio and swap it when it's over.
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Frequently asked questions

What are the dates that sell the most in Canada?
The biggest ones in 2027 are Valentine's Day, Mother's Day, Victoria Day, Father's Day, Canada Day and Thanksgiving. The full calendar is above, with every other date month by month.
Valentine's Day in Canada 2027: what date is it?
In 2027 it's on Sunday, February 14, 2027. Flowers, chocolate, jewellery, dinners and gifts; florists, bakeries and boutiques sell. It's worth starting to post from January 31.
Mother's Day in Canada 2027: what date is it?
In 2027 it's on Sunday, May 9, 2027. Flowers, spa days, jewellery, brunch and custom gifts; florists, salons and boutiques sell. It's worth starting to post from April 18.
Father's Day in Canada 2027: what date is it?
In 2027 it's on Sunday, June 20, 2027. Tools, tech, clothing, BBQ gear and experiences for Dad; barbers, gear shops and restaurants sell. It's worth starting to post from June 6.
Black Friday in Canada 2027: what date is it?
In 2027 it runs November 26 to 28. The biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week. It's worth starting to post from November 5.
Christmas in Canada 2027: what date is it?
In 2027 it runs December 24 to 25. Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon. It's worth starting to post from November 24.
How do I add these dates to my Google Calendar?
Tap “Google Calendar” under the calendar and confirm: it's added as a separate calendar, with each date, why it sells and an idea. It updates itself when a date changes or gets confirmed. It also works on iPhone, in Outlook or as a printable PDF.

Other countries

Sources

Dates set by law or by an organizer, with their source. Traditional dates are calculated each year from their rule (for example, “second Sunday of May”).