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2027 marketing calendar in the US: the dates that sell

The dates that sell the most in the US in 2027, month by month: Valentine's Day, Mother's Day, Black Friday and Christmas. Filter by your type of business, see when to start posting for each one and add them to Google Calendar or download the PDF.

29 dates1 extra-pay dayUpdated November 4, 2026

A red-haired American woman around thirty, with freckles and a denim jacket, repots a plant at the counter of her plant shop in Portland, Oregon.

Marketing calendar: pick a month, filter by your type of business and tap a date to see why it sells, when to start posting and an idea.

Your business

January 2027

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  • Sales events
  • Gift days
  • Extra pay
  • Holidays and seasons

After-Christmas sales

Sales eventsDecember 26 to January 1

Clearance on clothes and home goods plus gift card spending; shops move leftover stock.

Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY.

Start posting on December 19

New Year's Day

Holidays and seasonsFriday, January 1

New Year goals drive sales of gym gear, planners, courses and home organizing; studios and coaches fill up.

Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM.

Start posting on December 22

Tax Refund Season

Extra payEstimated dateJanuary 25 to April 24

IRS refunds land from February to April: shoppers buy furniture, appliances, used cars and trips from local shops.

Idea: People have money that day: post your best seller with a clear price and a fast way to order by DM.

Start posting on January 18

Add it to your calendar

Google CalendariPhone or MacOutlookDownload the PDF

It updates itself: if a date changes or gets confirmed, it shows up in your calendar. .ics file

The dates that sell the most in the US

If you only prepare a few campaigns in 2027, make it these.

  1. Sunday, February 14Valentine's DayJewelry, flowers, chocolate, dinners and gifts for partners, friends and pets; florists, bakeries and boutiques sell.
  2. Sunday, February 14Super Bowl LXIGame-day parties mean food, drinks, TVs and team gear; bakeries, caterers and restaurants sell party platters.
  3. Sunday, May 9Mother's DayFlowers, jewelry, spa days, brunch and custom gifts: a top gifting day for florists, salons and boutiques.
  4. May 29 to 31Memorial DaySummer kicks off with deals on mattresses, furniture, grills and clothes; home and outdoor shops sell most.
  5. Sunday, June 20Father's DayTools, tech, clothing, grill gear and experiences for Dad; barbers, gear shops and restaurants sell.
  6. Sunday, July 44th of JulyCookouts, fireworks, patriotic outfits and decor; grocers, butchers, bars and clothing shops sell.
  7. July 13 to 16Amazon Prime DayAmazon's sale sends shoppers hunting for deals, so small shops run their own offers to stay in the game.
  8. Sunday, October 31HalloweenCostumes, candy, decor and party photos; party shops, bakeries, bars and photographers sell.
  9. Thursday, November 25ThanksgivingGroceries, table decor, outfits and travel; bakeries, caterers and florists sell for the family meal.
  10. November 26 to 28Black FridayThe biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week.
  11. Saturday, November 27Small Business SaturdayShoppers are urged to buy local, so small shops, studios and online sellers get their best weekend.
  12. December 24 to 25ChristmasGifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.

When people get extra money in the US

When people get money in, they spend more. Almost no calendar marks these, and they are some of the best weeks to sell.

  • Tax Refund SeasonJanuary 25 to April 24IRS refunds land from February to April: shoppers buy furniture, appliances, used cars and trips from local shops.

Month by month

Every date in 2027, with why it sells and an idea for each one.

January 2027

  • New Year's DayFriday, January 1Holidays and seasons

    New Year goals drive sales of gym gear, planners, courses and home organizing; studios and coaches fill up.

    Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM. Start posting on December 22.

  • Tax Refund SeasonJanuary 25 to April 24Extra pay

    IRS refunds land from February to April: shoppers buy furniture, appliances, used cars and trips from local shops.

    Idea: People have money that day: post your best seller with a clear price and a fast way to order by DM. Estimated date: the organizer hasn't announced it yet.

February 2027

  • Mardi Gras (Fat Tuesday)Tuesday, February 9Holidays and seasons

    King cakes, costumes, drinks and party decor across the South; bakeries, bars and party shops sell.

    Idea: Looks, costumes or long-weekend plans; reply with availability to whoever comments CARNIVAL. Start posting on January 26.

  • Super Bowl LXISunday, February 14Holidays and seasons

    Game-day parties mean food, drinks, TVs and team gear; bakeries, caterers and restaurants sell party platters.

    Idea: Game-day platters, wings or team gear: take pre-orders all week and close orders on Saturday. Start posting on February 4.

  • Valentine's DaySunday, February 14Gift days

    Jewelry, flowers, chocolate, dinners and gifts for partners, friends and pets; florists, bakeries and boutiques sell.

    Idea: Show 3 gifts or plans by price; whoever comments LOVE gets the catalog with the order deadline. Start posting on January 31.

  • Presidents' DayMonday, February 15Sales events

    Long weekend sales on mattresses, furniture, cars and clothing; local stores run weekend-only deals.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on February 5.

March 2027

  • St. Patrick's DayWednesday, March 17Holidays and seasons

    Green outfits, party decor and bar nights; pubs, restaurants and bakeries run themed specials.

    Idea: Green specials for the day: a themed menu, a limited treat or an outfit, posted a week ahead. Start posting on March 7.

  • EasterSunday, March 28Gift days

    Candy baskets, Sunday outfits, brunch and spring decor; bakeries, florists and kids' boutiques sell.

    Idea: Eggs, chocolates or baskets with an order deadline: open orders 2 weeks ahead and close when you're full. Start posting on March 14.

May 2027

  • Teacher Appreciation DayTuesday, May 4Gift days

    Small thank-you gifts for teachers: mugs, flowers, cards and gift cards; gift shops and florists sell.

    Idea: Small gifts from the whole class, with a button to collect the group order. Start posting on April 27.

  • Cinco de MayoWednesday, May 5Holidays and seasons

    Mexican food, drinks and party supplies; restaurants, bars and party shops run themed promos.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on April 25.

  • Mother's DaySunday, May 9Gift days

    Flowers, jewelry, spa days, brunch and custom gifts: a top gifting day for florists, salons and boutiques.

    Idea: Post 3 gifts by price, open orders 3 weeks ahead and set an auto-reply for whoever comments MOM. Start posting on April 18.

  • Graduation seasonMay 14 to June 12Gift days

    Gifts, party food, photos, outfits and flowers for grads; photographers, bakeries and gift shops sell.

    Idea: Grad gift bundles, photo sessions or party trays: open bookings in April and fill them by DM. Estimated date: the organizer hasn't announced it yet.

  • Memorial DayMay 29 to 31Sales events

    Summer kicks off with deals on mattresses, furniture, grills and clothes; home and outdoor shops sell most.

    Idea: Kick off summer with a weekend-only deal and DM the link to whoever comments SUMMER. Start posting on May 19.

June 2027

  • Father's DaySunday, June 20Gift days

    Tools, tech, clothing, grill gear and experiences for Dad; barbers, gear shops and restaurants sell.

    Idea: Bundles or experiences for dad (cut and shave, BBQ, tools) with delivery or a booking guaranteed before Sunday. Start posting on June 6.

July 2027

  • 4th of JulySunday, July 4Holidays and seasons

    Cookouts, fireworks, patriotic outfits and decor; grocers, butchers, bars and clothing shops sell.

    Idea: Cookout bundles, red, white and blue treats or outfits: take orders until Friday and post your hours for the 4th. Start posting on June 24.

  • Amazon Prime DayJuly 13 to 16Sales events

    Amazon's sale sends shoppers hunting for deals, so small shops run their own offers to stay in the game.

    Idea: Run your own deal the same days and remind people why buying from you is better: personal, fast and local. Estimated date: the organizer hasn't announced it yet.

  • Back to SchoolJuly 15 to September 12Holidays and seasons

    Supplies, backpacks, clothes, shoes and electronics for the new school year; kids' shops and tutors sell.

    Idea: Ready-made bundles (supplies, uniform, haircut, tutoring) at a set price with a button to reserve. Start posting on June 24.

September 2027

  • Labor DaySeptember 4 to 6Sales events

    Last long summer weekend: deals on clothes, furniture and appliances; local retail and restaurants sell.

    Idea: A last-summer-weekend sale: one strong offer for three days that turns itself off on Monday night. Start posting on August 25.

October 2027

  • HalloweenSunday, October 31Holidays and seasons

    Costumes, candy, decor and party photos; party shops, bakeries, bars and photographers sell.

    Idea: Costumes, makeup, treats or a themed menu: ideas with prices and a keyword to reserve. Start posting on October 17.

November 2027

  • Singles' Day (11.11)Thursday, November 11Sales events

    An early start to holiday deals on fashion, beauty and gadgets; online brands launch flash offers.

    Idea: A 24-hour deal with a countdown in stories and the link by DM for whoever comments 1111. Start posting on November 4.

  • ThanksgivingThursday, November 25Holidays and seasons

    Groceries, table decor, outfits and travel; bakeries, caterers and florists sell for the family meal.

    Idea: Food, pie or dinner reservations: post the order deadline and close when you're full. Start posting on November 11.

  • Black FridayNovember 26 to 28Sales events

    The biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week.

    Idea: Pick 3 to 5 products with a real discount, build a list a week ahead and let the promo turn itself off. Start posting on November 5.

  • Small Business SaturdaySaturday, November 27Sales events

    Shoppers are urged to buy local, so small shops, studios and online sellers get their best weekend.

    Idea: Ask for word of mouth: a small thank-you for whoever tags a friend on your post. Start posting on November 20.

  • Cyber MondayMonday, November 29Sales events

    Online deals on tech, clothes, courses and subscriptions; digital sellers and online shops win.

    Idea: Repeat what worked best on Black Friday for those who missed it, online only, for 24 hours. Start posting on November 22.

  • Giving TuesdayTuesday, November 30Sales events

    Donation day: brands with a cause run campaigns and give a share of sales; small shops join in.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on November 20.

December 2027

  • Green MondayMonday, December 13Sales events

    Last-chance deals before shipping cutoffs: gifts, clothes and tech; online shops push free shipping.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on December 3.

  • ChristmasDecember 24 to 25Gift days

    Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.

    Idea: A gift catalog by price, a clear order deadline and gift cards for last-minute shoppers. Start posting on November 24.

  • After-Christmas salesDecember 26 to January 1Sales events

    Clearance on clothes and home goods plus gift card spending; shops move leftover stock.

    Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY. Start posting on December 19.

  • New Year's EveFriday, December 31Holidays and seasons

    Party outfits, beauty appointments, dinners and events; salons, boutiques and restaurants book up.

    Idea: Dinners, outfits, hair or plans: open bookings or orders two weeks ahead and fill them by DM. Start posting on December 17.

How to make the most of each date (full guide)Ideas by type of business, when to get ready and how to automate it.

Make every date bring you customers, not more work

With SocialMaker, each campaign is ready before the date arrives.

Replies on its ownWhoever comments your promo keyword gets the catalog instantly, and the reply turns itself off when the date is over.Posts on timeSchedule each date's posts weeks ahead, on Instagram and Facebook.Your promo on topPut the season's button at the top of your link in bio and swap it when it's over.
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Frequently asked questions

What are the dates that sell the most in the US?
The biggest ones in 2027 are Valentine's Day, Super Bowl LXI, Mother's Day, Memorial Day, Father's Day and 4th of July. The full calendar is above, with every other date month by month.
Valentine's Day in the US 2027: what date is it?
In 2027 it's on Sunday, February 14, 2027. Jewelry, flowers, chocolate, dinners and gifts for partners, friends and pets; florists, bakeries and boutiques sell. It's worth starting to post from January 31.
Mother's Day in the US 2027: what date is it?
In 2027 it's on Sunday, May 9, 2027. Flowers, jewelry, spa days, brunch and custom gifts: a top gifting day for florists, salons and boutiques. It's worth starting to post from April 18.
Father's Day in the US 2027: what date is it?
In 2027 it's on Sunday, June 20, 2027. Tools, tech, clothing, grill gear and experiences for Dad; barbers, gear shops and restaurants sell. It's worth starting to post from June 6.
Black Friday in the US 2027: what date is it?
In 2027 it runs November 26 to 28. The biggest deal day of the year: fashion, tech, beauty and gifts; many shops run offers all week. It's worth starting to post from November 5.
Christmas in the US 2027: what date is it?
In 2027 it runs December 24 to 25. Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon. It's worth starting to post from November 24.
How do I add these dates to my Google Calendar?
Tap “Google Calendar” under the calendar and confirm: it's added as a separate calendar, with each date, why it sells and an idea. It updates itself when a date changes or gets confirmed. It also works on iPhone, in Outlook or as a printable PDF.

Other countries

Sources

Dates set by law or by an organizer, with their source. Traditional dates are calculated each year from their rule (for example, “second Sunday of May”).