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2027 marketing calendar in the UK: the dates that sell

The dates that sell the most in the UK in 2027, month by month: Valentine's Day, Mothering Sunday, Black Friday and Christmas. Filter by your type of business, see when to start posting for each one and add them to Google Calendar or download the PDF.

22 datesUpdated November 4, 2026

A British woman in her mid thirties, with a short brown bob and a cream jumper, places scones on a cake stand in her London bakery and tearoom.

Marketing calendar: pick a month, filter by your type of business and tap a date to see why it sells, when to start posting and an idea.

Your business

January 2027

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  • Sales events
  • Gift days
  • Extra pay
  • Holidays and seasons

January sales

Sales eventsDecember 26 to January 8

Post-Christmas clearance on fashion, homeware and tech; shops cut prices from Boxing Day through January.

Idea: Show what's in the sale before it starts and DM everyone who comments NOTIFY on day one.

Start posting on December 16

New Year's Day

Holidays and seasonsFriday, January 1

New Year goals drive sales of gym gear, planners, courses and home organising; studios and coaches fill up.

Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM.

Start posting on December 22

Burns Night

Holidays and seasonsMonday, January 25

Haggis suppers and whisky across Scotland; butchers, shops, pubs and restaurants sell for the night.

Idea: A post and a story about the date with your product front and center, plus a keyword to order.

Start posting on January 15

Add it to your calendar

Google CalendariPhone or MacOutlookDownload the PDF

It updates itself: if a date changes or gets confirmed, it shows up in your calendar. .ics file

The dates that sell the most in the UK

If you only prepare a few campaigns in 2027, make it these.

  1. Sunday, February 14Valentine's DayFlowers, chocolates, jewellery, dinners and experiences; florists, bakeries and boutiques sell.
  2. Sunday, March 7Mothering SundayFlowers, cards, afternoon tea, spa days and gifts for Mum; florists, cafés and gift shops sell.
  3. March 26 to 29EasterChocolate eggs, family lunches, getaways and spring outfits; bakeries, shops and florists sell.
  4. Sunday, June 20Father's DayClothes, tech, tools, beer, whisky and experiences for Dad; barbers, shops and pubs sell.
  5. Sunday, October 31HalloweenCostumes, sweets, pumpkins, decor and parties; party shops, bakeries and pubs sell.
  6. November 26 to 28Black FridayThe biggest deal day of the year, with weeks of offers on fashion, tech, beauty and homeware.
  7. Monday, November 29Cyber MondayOnline deals on tech, clothes and subscriptions; online shops and digital sellers win.
  8. December 24 to 25ChristmasGifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.
  9. Sunday, December 26Boxing DayFirst big day of clearance in shops and online on fashion, tech and homeware.

Month by month

Every date in 2027, with why it sells and an idea for each one.

January 2027

  • New Year's DayFriday, January 1Holidays and seasons

    New Year goals drive sales of gym gear, planners, courses and home organising; studios and coaches fill up.

    Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM. Start posting on December 22.

  • Burns NightMonday, January 25Holidays and seasons

    Haggis suppers and whisky across Scotland; butchers, shops, pubs and restaurants sell for the night.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on January 15.

February 2027

  • Pancake Day (Shrove Tuesday)Tuesday, February 9Holidays and seasons

    Pancake ingredients, toppings and café specials; bakeries, cafés and restaurants run themed deals.

    Idea: Pancake specials or topping bundles for Shrove Tuesday, posted the week before with a keyword to pre-order. Start posting on January 30.

  • Valentine's DaySunday, February 14Gift days

    Flowers, chocolates, jewellery, dinners and experiences; florists, bakeries and boutiques sell.

    Idea: Show 3 gifts or plans by price; whoever comments LOVE gets the catalog with the order deadline. Start posting on January 31.

March 2027

  • Mothering SundaySunday, March 7Gift days

    Flowers, cards, afternoon tea, spa days and gifts for Mum; florists, cafés and gift shops sell.

    Idea: Post 3 gifts by price, open orders 3 weeks ahead and set an auto-reply for whoever comments MOM. Start posting on February 14.

  • St Patrick's DayWednesday, March 17Holidays and seasons

    Green outfits and a big night out; pubs, bars and restaurants run themed specials.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on March 7.

  • EasterMarch 26 to 29Gift days

    Chocolate eggs, family lunches, getaways and spring outfits; bakeries, shops and florists sell.

    Idea: Eggs, chocolates or baskets with an order deadline: open orders 2 weeks ahead and close when you're full. Start posting on March 12.

May 2027

  • Early May bank holidayMay 1 to 3Sales events

    Long weekend of gardening, days out and BBQs; garden centres, furniture shops and pubs sell.

    Idea: Bank holiday weekend: one offer for three days (garden, BBQ, days out) that ends on Monday night. Start posting on April 21.

  • Spring bank holidayMay 29 to 31Sales events

    Long weekend and half-term trips: garden gear, BBQ food, summer clothes and days out.

    Idea: Bank holiday weekend: one offer for three days (garden, BBQ, days out) that ends on Monday night. Start posting on May 19.

June 2027

  • Father's DaySunday, June 20Gift days

    Clothes, tech, tools, beer, whisky and experiences for Dad; barbers, shops and pubs sell.

    Idea: Bundles or experiences for dad (cut and shave, BBQ, tools) with delivery or a booking guaranteed before Sunday. Start posting on June 6.

July 2027

  • Amazon Prime DayJuly 13 to 16Sales events

    Amazon's sale sets the pace for summer deals, so small shops run their own offers to compete.

    Idea: Run your own deal the same days and remind people why buying from you is better: personal, fast and local. Estimated date: the organizer hasn't announced it yet.

August 2027

  • Back to schoolAugust 9 to September 7Holidays and seasons

    Uniforms, shoes, bags, stationery and tech for the new term; school wear shops and tutors sell.

    Idea: Ready-made bundles (supplies, uniform, haircut, tutoring) at a set price with a button to reserve. Estimated date: the organizer hasn't announced it yet.

  • Summer bank holidayAugust 28 to 30Sales events

    Last big summer long weekend: getaways, garden and home deals, restaurants and days out.

    Idea: Bank holiday weekend: one offer for three days (getaways, garden, BBQ) that ends on Monday night. Start posting on August 18.

October 2027

  • HalloweenSunday, October 31Holidays and seasons

    Costumes, sweets, pumpkins, decor and parties; party shops, bakeries and pubs sell.

    Idea: Costumes, makeup, treats or a themed menu: ideas with prices and a keyword to reserve. Start posting on October 17.

November 2027

  • Bonfire Night (Guy Fawkes)Friday, November 5Holidays and seasons

    Fireworks, warm clothes, bonfire food and local events; shops, pubs and food stalls sell.

    Idea: Bonfire treats, warm drinks or cosy outfits for the 5th: post what you have and where to find you. Start posting on October 26.

  • Singles' Day (11.11)Thursday, November 11Sales events

    Some brands use it as a warm-up for Black Friday with flash deals on fashion, beauty and tech.

    Idea: A 24-hour deal with a countdown in stories and the link by DM for whoever comments 1111. Start posting on November 4.

  • Black FridayNovember 26 to 28Sales events

    The biggest deal day of the year, with weeks of offers on fashion, tech, beauty and homeware.

    Idea: Pick 3 to 5 products with a real discount, build a list a week ahead and let the promo turn itself off. Start posting on November 5.

  • Cyber MondayMonday, November 29Sales events

    Online deals on tech, clothes and subscriptions; online shops and digital sellers win.

    Idea: Repeat what worked best on Black Friday for those who missed it, online only, for 24 hours. Start posting on November 22.

December 2027

  • ChristmasDecember 24 to 25Gift days

    Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon.

    Idea: A gift catalog by price, a clear order deadline and gift cards for last-minute shoppers. Start posting on November 24.

  • January salesDecember 26 to January 8Sales events

    Post-Christmas clearance on fashion, homeware and tech; shops cut prices from Boxing Day through January.

    Idea: Show what's in the sale before it starts and DM everyone who comments NOTIFY on day one. Start posting on December 16.

  • Boxing DaySunday, December 26Sales events

    First big day of clearance in shops and online on fashion, tech and homeware.

    Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY. Start posting on December 19.

  • New Year's Eve / HogmanayFriday, December 31Holidays and seasons

    Party outfits, beauty appointments, dinners and events; salons, boutiques and pubs book up, especially at Hogmanay.

    Idea: Dinners, outfits, hair or plans: open bookings or orders two weeks ahead and fill them by DM. Start posting on December 17.

How to make the most of each date (full guide)Ideas by type of business, when to get ready and how to automate it.

Make every date bring you customers, not more work

With SocialMaker, each campaign is ready before the date arrives.

Replies on its ownWhoever comments your promo keyword gets the catalog instantly, and the reply turns itself off when the date is over.Posts on timeSchedule each date's posts weeks ahead, on Instagram and Facebook.Your promo on topPut the season's button at the top of your link in bio and swap it when it's over.
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Frequently asked questions

What are the dates that sell the most in the UK?
The biggest ones in 2027 are Valentine's Day, Mothering Sunday, Easter, Father's Day, Halloween and Black Friday. The full calendar is above, with every other date month by month.
Valentine's Day in the UK 2027: what date is it?
In 2027 it's on Sunday, February 14, 2027. Flowers, chocolates, jewellery, dinners and experiences; florists, bakeries and boutiques sell. It's worth starting to post from January 31.
Mothering Sunday in the UK 2027: what date is it?
In 2027 it's on Sunday, March 7, 2027. Flowers, cards, afternoon tea, spa days and gifts for Mum; florists, cafés and gift shops sell. It's worth starting to post from February 14.
Father's Day in the UK 2027: what date is it?
In 2027 it's on Sunday, June 20, 2027. Clothes, tech, tools, beer, whisky and experiences for Dad; barbers, shops and pubs sell. It's worth starting to post from June 6.
Black Friday in the UK 2027: what date is it?
In 2027 it runs November 26 to 28. The biggest deal day of the year, with weeks of offers on fashion, tech, beauty and homeware. It's worth starting to post from November 5.
Christmas in the UK 2027: what date is it?
In 2027 it runs December 24 to 25. Gifts, food, decor and outfits: the strongest season for almost every shop, bakery and salon. It's worth starting to post from November 24.
How do I add these dates to my Google Calendar?
Tap “Google Calendar” under the calendar and confirm: it's added as a separate calendar, with each date, why it sells and an idea. It updates itself when a date changes or gets confirmed. It also works on iPhone, in Outlook or as a printable PDF.

Other countries

Sources

Dates set by law or by an organizer, with their source. Traditional dates are calculated each year from their rule (for example, “second Sunday of May”).