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2027 marketing calendar in Australia: the dates that sell

The dates that sell the most in Australia in 2027, month by month: Mother's Day, Click Frenzy, Black Friday and Christmas. Filter by your type of business, see when to start posting for each one and add them to Google Calendar or download the PDF.

23 datesUpdated November 4, 2026

An Australian café owner in his late twenties, with sun-bleached hair, hands a flat white to a customer in his café near Bondi Beach, Sydney.

Marketing calendar: pick a month, filter by your type of business and tap a date to see why it sells, when to start posting and an idea.

Your business

January 2027

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  • Sales events
  • Gift days
  • Extra pay
  • Holidays and seasons

Boxing Day sales

Sales eventsDecember 26 to January 1

Big clearance on fashion, tech and homeware from 26 December; shops move stock for days or weeks.

Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY.

Start posting on December 19

New Year's Day

Holidays and seasonsFriday, January 1

New Year goals drive gym gear, planners and courses; Boxing Day sales keep running through January.

Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM.

Start posting on December 22

Back to School

Holidays and seasonsEstimated dateJanuary 10 to 30

Uniforms, shoes, bags, stationery and laptops for the new school year; school wear shops and tutors sell.

Idea: Ready-made bundles (supplies, uniform, haircut, tutoring) at a set price with a button to reserve.

Start posting on December 20

Australia Day

Holidays and seasonsTuesday, January 26

Summer long weekend of BBQs, beers, outfits and decor; bottle shops, butchers and local shops run sales.

Idea: Summer long weekend: BBQ bundles, outfits or a beach-day special, posted a week ahead.

Start posting on January 16

Add it to your calendar

Google CalendariPhone or MacOutlookDownload the PDF

It updates itself: if a date changes or gets confirmed, it shows up in your calendar. .ics file

The dates that sell the most in Australia

If you only prepare a few campaigns in 2027, make it these.

  1. Sunday, February 14Valentine's DayFlowers, chocolates, jewellery, dinners and gifts; florists, bakeries and boutiques sell.
  2. March 26 to 29EasterChocolate eggs, family lunches, getaways and school holiday spending; bakeries, shops and cafes sell.
  3. Sunday, May 9Mother's DayFlowers, jewellery, spa days, brunch and custom gifts for Mum: a top day for florists, salons and boutiques.
  4. Sunday, September 5Father's DayTools, tech, clothes, beer and experiences for Dad; barbers, bottle shops and restaurants sell.
  5. October 26 to 29Click FrenzyOnline sale event of 24+ hours on fashion, beauty, homeware and tech; online shops run big offers.
  6. Tuesday, November 2Melbourne CupRace day fashion, fascinators, hats, beauty and long lunches; fashion shops, salons and cafes sell.
  7. November 26 to 28Black FridayThe biggest deal day of the year, stretching to Cyber Monday on fashion, tech and homeware.
  8. Monday, November 29Cyber MondayClosing day of the online deals week on tech, clothes and subscriptions; online shops win.
  9. December 24 to 25ChristmasGifts, seafood, BBQs, beachwear and decor in the summer heat; the strongest season for almost every shop.
  10. December 26 to January 1Boxing Day salesBig clearance on fashion, tech and homeware from 26 December; shops move stock for days or weeks.

Month by month

Every date in 2027, with why it sells and an idea for each one.

January 2027

  • New Year's DayFriday, January 1Holidays and seasons

    New Year goals drive gym gear, planners and courses; Boxing Day sales keep running through January.

    Idea: Launch a January plan or challenge (“30 days to…”) and ask people to comment WANT to get the details by DM. Start posting on December 22.

  • Back to SchoolJanuary 10 to 30Holidays and seasons

    Uniforms, shoes, bags, stationery and laptops for the new school year; school wear shops and tutors sell.

    Idea: Ready-made bundles (supplies, uniform, haircut, tutoring) at a set price with a button to reserve. Estimated date: the organizer hasn't announced it yet.

  • Australia DayTuesday, January 26Holidays and seasons

    Summer long weekend of BBQs, beers, outfits and decor; bottle shops, butchers and local shops run sales.

    Idea: Summer long weekend: BBQ bundles, outfits or a beach-day special, posted a week ahead. Start posting on January 16.

February 2027

  • Valentine's DaySunday, February 14Gift days

    Flowers, chocolates, jewellery, dinners and gifts; florists, bakeries and boutiques sell.

    Idea: Show 3 gifts or plans by price; whoever comments LOVE gets the catalog with the order deadline. Start posting on January 31.

March 2027

  • EasterMarch 26 to 29Gift days

    Chocolate eggs, family lunches, getaways and school holiday spending; bakeries, shops and cafes sell.

    Idea: Eggs, chocolates or baskets with an order deadline: open orders 2 weeks ahead and close when you're full. Start posting on March 12.

April 2027

  • Anzac DaySunday, April 25Holidays and seasons

    Remembrance day with books, keepsakes and events; some states get a long weekend for local shops.

    Idea: A post and a story about the date with your product front and center, plus a keyword to order. Start posting on April 15.

May 2027

  • Mother's DaySunday, May 9Gift days

    Flowers, jewellery, spa days, brunch and custom gifts for Mum: a top day for florists, salons and boutiques.

    Idea: Post 3 gifts by price, open orders 3 weeks ahead and set an auto-reply for whoever comments MOM. Start posting on April 18.

  • Click Frenzy MayhemMay 18 to 20Sales events

    Mid-year online sale on tech, home, fashion and travel; online shops run offers to ride the traffic.

    Idea: Announce the deal a few days ahead and build a list: whoever comments CYBER gets the link when it starts. Estimated date: the organizer hasn't announced it yet.

June 2027

  • EOFY salesJune 1 to 30Sales events

    June clearance on tech, appliances, cars and office gear as the 30 June tax year ends; shops cut prices all month.

    Idea: End-of-financial-year clearance: show what's on sale each week of June and DM the link to whoever comments EOFY. Start posting on May 22.

  • King's Birthday long weekendJune 12 to 14Sales events

    June long weekend of getaways and deals that overlap with EOFY sales.

    Idea: June long weekend plus EOFY: a three-day offer that ends on Monday night. Start posting on June 2.

July 2027

  • Amazon Prime DayJuly 13 to 19Sales events

    Amazon's week-long sale pulls shoppers to deals, so small shops run their own offers to compete.

    Idea: Run your own deal the same days and remind people why buying from you is better: personal, fast and local. Estimated date: the organizer hasn't announced it yet.

August 2027

  • Afterpay DayAugust 12 to 15Sales events

    Buy now, pay later sale on fashion, beauty and homeware; shops run offers and instalment deals.

    Idea: Join the buy now, pay later sale with a clear offer and instalment info; DM the link to whoever comments SALE. Estimated date: the organizer hasn't announced it yet.

September 2027

  • Father's DaySunday, September 5Gift days

    Tools, tech, clothes, beer and experiences for Dad; barbers, bottle shops and restaurants sell.

    Idea: Bundles or experiences for dad (cut and shave, BBQ, tools) with delivery or a booking guaranteed before Sunday. Start posting on August 22.

  • AFL Grand FinalSaturday, September 25Holidays and seasons

    Footy parties mean food, drinks, jerseys and pub nights; bottle shops, butchers and pubs sell.

    Idea: Footy party packs, platters or jerseys: take pre-orders all week and close on Friday. Estimated date: the organizer hasn't announced it yet.

October 2027

  • Click FrenzyOctober 26 to 29Sales events

    Online sale event of 24+ hours on fashion, beauty, homeware and tech; online shops run big offers.

    Idea: Announce the deal a few days ahead and build a list: whoever comments CYBER gets the link when it starts. Estimated date: the organizer hasn't announced it yet.

  • HalloweenSunday, October 31Holidays and seasons

    Costumes, lollies and decor; smaller than in the US but growing for party shops and bakeries.

    Idea: Costumes, makeup, treats or a themed menu: ideas with prices and a keyword to reserve. Start posting on October 17.

November 2027

  • Melbourne CupTuesday, November 2Holidays and seasons

    Race day fashion, fascinators, hats, beauty and long lunches; fashion shops, salons and cafes sell.

    Idea: Race-day outfits, fascinators, hair and makeup or long lunches: open bookings two weeks ahead. Start posting on October 23.

  • Singles' Day (11.11)Thursday, November 11Sales events

    An early start to holiday deals on fashion, beauty and gadgets; online brands launch flash offers.

    Idea: A 24-hour deal with a countdown in stories and the link by DM for whoever comments 1111. Start posting on November 4.

  • Black FridayNovember 26 to 28Sales events

    The biggest deal day of the year, stretching to Cyber Monday on fashion, tech and homeware.

    Idea: Pick 3 to 5 products with a real discount, build a list a week ahead and let the promo turn itself off. Start posting on November 5.

  • Cyber MondayMonday, November 29Sales events

    Closing day of the online deals week on tech, clothes and subscriptions; online shops win.

    Idea: Repeat what worked best on Black Friday for those who missed it, online only, for 24 hours. Start posting on November 22.

December 2027

  • ChristmasDecember 24 to 25Gift days

    Gifts, seafood, BBQs, beachwear and decor in the summer heat; the strongest season for almost every shop.

    Idea: A gift catalog by price, a clear order deadline and gift cards for last-minute shoppers. Start posting on November 24.

  • Boxing Day salesDecember 26 to January 1Sales events

    Big clearance on fashion, tech and homeware from 26 December; shops move stock for days or weeks.

    Idea: Tease from Christmas what's in the Boxing Day sale and DM the link to whoever comments NOTIFY. Start posting on December 19.

  • New Year's EveFriday, December 31Holidays and seasons

    Party outfits, beauty appointments, dinners and events; salons, boutiques and restaurants book up.

    Idea: Dinners, outfits, hair or plans: open bookings or orders two weeks ahead and fill them by DM. Start posting on December 17.

How to make the most of each date (full guide)Ideas by type of business, when to get ready and how to automate it.

Make every date bring you customers, not more work

With SocialMaker, each campaign is ready before the date arrives.

Replies on its ownWhoever comments your promo keyword gets the catalog instantly, and the reply turns itself off when the date is over.Posts on timeSchedule each date's posts weeks ahead, on Instagram and Facebook.Your promo on topPut the season's button at the top of your link in bio and swap it when it's over.
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Frequently asked questions

What are the dates that sell the most in Australia?
The biggest ones in 2027 are Valentine's Day, Easter, Mother's Day, Father's Day, Click Frenzy and Melbourne Cup. The full calendar is above, with every other date month by month.
Valentine's Day in Australia 2027: what date is it?
In 2027 it's on Sunday, February 14, 2027. Flowers, chocolates, jewellery, dinners and gifts; florists, bakeries and boutiques sell. It's worth starting to post from January 31.
Mother's Day in Australia 2027: what date is it?
In 2027 it's on Sunday, May 9, 2027. Flowers, jewellery, spa days, brunch and custom gifts for Mum: a top day for florists, salons and boutiques. It's worth starting to post from April 18.
Father's Day in Australia 2027: what date is it?
In 2027 it's on Sunday, September 5, 2027. Tools, tech, clothes, beer and experiences for Dad; barbers, bottle shops and restaurants sell. It's worth starting to post from August 22.
Click Frenzy in Australia 2027: what date is it?
In 2027 it runs October 26 to 29. Online sale event of 24+ hours on fashion, beauty, homeware and tech; online shops run big offers. This is an estimated date: the organizer hasn't announced this year's yet, and we'll update it as soon as they do.
Black Friday in Australia 2027: what date is it?
In 2027 it runs November 26 to 28. The biggest deal day of the year, stretching to Cyber Monday on fashion, tech and homeware. It's worth starting to post from November 5.
Christmas in Australia 2027: what date is it?
In 2027 it runs December 24 to 25. Gifts, seafood, BBQs, beachwear and decor in the summer heat; the strongest season for almost every shop. It's worth starting to post from November 24.
How do I add these dates to my Google Calendar?
Tap “Google Calendar” under the calendar and confirm: it's added as a separate calendar, with each date, why it sells and an idea. It updates itself when a date changes or gets confirmed. It also works on iPhone, in Outlook or as a printable PDF.

Other countries

Sources

Dates set by law or by an organizer, with their source. Traditional dates are calculated each year from their rule (for example, “second Sunday of May”).